4/3/2023 0 Comments Amazon review programBut in order to get those reviews, people need to buy the product - which, of course, they won’t when the product details page is empty. On one hand, sellers need a sizable number of reviews in order to get even a modicum of sales. The company was trying to solve multiple dilemmas at once. Over the last five years, Amazon has unveiled a slew of new features - including the Early Reviewer Program - to make soliciting customer reviews a more tightly vetted process. The promise of the Early Reviewer Program The shuttering of the Early Reviewer Program is a further refining of Amazon’s review ecosystem - and while it is not a significant loss to sellers, it shows the progress that Amazon has made in regulating how reviews are solicited through the platform. Instead, the company appears to be pushing third-party sellers to its existing reviewer programs, like Vine, as well as its newly introduced “Request a Review” button. But Amazon is no longer allowing new enrollments in the program, which will be fully phased out by April 25.
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